Retention Revenue Calculator
See the real cost of customer churn.
Enter your revenue, customer count, and churn rate. We'll calculate exactly how much revenue you're losing, what it costs to replace those customers, and how much a small churn reduction compounds over 3 years. No account required.
Jargon decoder
- GRR
- Gross Revenue Retention. How much existing revenue you keep, ignoring expansion.
- NRR
- Net Revenue Retention. Revenue kept plus expansion. Above 100% means customers grow on their own.
- Churn Rate
- Percentage of customers who cancel or downgrade each month.
- Effective CAC
- Your real cost per net-new customer after accounting for churn replacement.
- LTV
- Lifetime Value. Total profit from one customer over their entire relationship.
- ARPC
- Average Revenue Per Customer per month. Your ARR divided by customers divided by 12.
Step 1 of 8
Revenue
What's your current annual recurring revenue?
$