Devin Alexander

I didn't set out to be a generalist. It happened because I kept saying yes to problems that interested me — regardless of what department they lived in. Marketing led to operations. Operations led to design. Design led to product. And somewhere along the way, I realized the walls between disciplines were mostly imaginary.

My career started in digital advertising at sixteen, running Google Ads from my bedroom in England. That systematic, "if this, then that" logic became my foundation. But over the next decade — across agencies, startups, and enterprises — I learned that the real world is messier than any framework. The best results come from people who can hold multiple disciplines in their head at once and find the leverage points between them.

I've scaled a startup from $30K to $300K a month. I've led marketing for a firm with 40+ Fortune 500 clients. I've built teams, rebranded companies, designed platforms, and shipped products. But the throughline isn't any single skill — it's the ability to see systems where others see silos, and to move between strategy and execution without losing altitude on either.

Today, I'm COO at Andreou Enterprises, operating across the portfolio and leading a team in the Web3 space. I'm also building tools on the side — because I believe the best operators are the ones who never stop building.