GTM Budget Planner
Reverse-engineer your go-to-market budget from a revenue target.
Start with your revenue goal. We'll ask about deal size, sales cycle, and a few conversion rates. If you don't know the exact numbers, the defaults are solid. From there we work backward to show you how many leads you need each month, what to spend, and whether the math holds up.
Jargon decoder
- SQL
- A lead your sales team has vetted and thinks is worth pursuing.
- CAC
- What it costs you, all-in, to win one customer.
- LTV
- Total profit from one customer before they churn or stop buying.
- LTV:CAC
- Are your customers worth more than they cost to acquire? 3:1 is the floor. 5:1+ is great.
- MCV
- Monthly contract value. What a subscriber pays you per month.
- Pipeline
- Total deal value you're actively working. You want 3-3.5x your monthly target in here at all times.
Step 1 of 8
Revenue
What's your annual revenue target?
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